ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Making B2B Creative Edgy"
Episode Synopsis
As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.
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