China Inc‘s global PR challenges

10/11/2021 35 min Episodio 280
China Inc‘s global PR challenges

Listen "China Inc‘s global PR challenges"

Episode Synopsis

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment.