ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Cannes Series: What authenticity means in 2022"
Episode Synopsis
The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Angela Mears, in a provocative discussion of takeaways from this year's Cannes Lions festival. Notable trends include the need for brands to create culture rather than just participating, which requires them to take more risks and perhaps rethink what authenticity means in today's multi-platform era.
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