Burson Cohn & Wolfe (Ep. 109)

02/03/2018 55 min Episodio 54
Burson Cohn & Wolfe (Ep. 109)

Listen "Burson Cohn & Wolfe (Ep. 109)"

Episode Synopsis

Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for  both firms, their leadership and the broader industry in general. 
Show Notes:
'The Big Prize Is Revitalising Burson': PR Industry Responds To Blockbuster Merger
WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe