Jessica DeRose discusses her intentional rebranding journey from Jess Glazer, focusing on authenticity and distancing herself from industry trends she found misaligned. She highlights the internal growth and challenges faced when starting over on social media, aiming to prove her self-worth independently of follower counts. Key business insights shared include overcoming self-sabotage, avoiding the pitfalls of uninformed optimism, and understanding that business is a continuous process of iteration and learning. Jessica emphasizes the significant role of technology in improving business efficiency and creativity, using tools like monday.com and AI for streamlining processes and communication. The episode also touches on the changing landscape of digital marketing and the importance of aligning business practices with personal values.JOIN Jess LIVE: https://bit.ly/3DOr2asStarting March 20th - I'll be there!

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