AI is rapidly transforming the global media and entertainment industry, with a market size projected to reach US$99.48 billion by 2030¹. As AI continues to revolutionize creative workflows and enhance productivity, companies are racing to implement AI-powered tools. However, as they embrace this cutting-edge technology, enterprises must navigate the crucial challenges of ethical and safe implementation, as well as robust IP protection.In this episode, our experts explore the transformative impact of AI on the media industry and creatives, all while underscoring the importance of maintaining human creativity.Featured expertsGabe Michael, Vice President, Executive Producer – AI, EdelmanHarry Leshner, Consult Partner, Telecommunications, Media and Technology, Kyndryl 1 Source: “Global AI In Media & Entertainment Market Size, Share & Trends Analysis 2023-2030: Market to Soar at 26% CAGR, Reaching $99.48 Billion by 2030” GlobeNewswire, 2024

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