The Programmatic Digest

The Programmatic Digest

Por: Helene Parker and Co-host: Manuela Cortes
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
212 episodios disponibles

Latest episodes of the podcast The Programmatic Digest

Mostrando página 2 de 11

170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity 13/03/2025
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group 06/03/2025
168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes 26/02/2025
167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson 04/02/2025
166. Here's Two Ways To Level Up In 2025 02/02/2025
165. Programmatic Traders and Revenue Growth 13/01/2025
164. Workshop #3 Preview: Reporting & Analysis 07/01/2025
163. Workshop #2 Preview: Optimization 06/01/2025
162. Preview of Workshop 1 out of 3: Pre-Campaign Launch 02/01/2025
161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising 19/12/2024
160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s) 19/12/2024
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 23/11/2024
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 15/10/2024
157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 08/10/2024
156. Programmatic Curation, AI, and Global Collaborations with Seika Media 18/09/2024
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing 28/08/2024
S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat 05/08/2024
153. I Served 1MM Impressions Blank: Here's How To Avoid 18/07/2024
152. How To Avoid Overspending in Your Programmatic Ad Campaign 16/07/2024
151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 09/07/2024
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