In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue.   👉 Register now to reserve your spot in our 3 part workshop series and start 2025 strong! https://programmaticdigest14822.activ... See more details on our landing page: https://programmaticdigest14822.ac-pa... We have a waitlist for all the future live training and you can sign up for the waitlist below: https://programmaticdigest14822.ac-pa... Our website is: https://www.heleneparker.com/workshop/

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