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Listen "92. How Canela Media Reaches Latin Audience Authentically"
Episode Synopsis
We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel's Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel's Motivation for Founding Candela Media 33:08 - Isabel's Advice for Hélène Guest Information: Isabel Rafferty Zavala - CEO & Founder of Canela Media LinkedIn Canela Media LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn
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