We are excited to welcome Brian Chap to the Sensei's Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week's conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian's lay it all out with his expert advice and recommendation. We wrap up this week's conversation with Brian's industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand's abilities to solve complex problems because of the difference in culture and background. Connect with:   Brian Chap: LinkedIn Tech Recipes: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter  Timestamp: 00:00 - Podcast Intro 00:57 - Guest Introduction 02:41 - What is TechRecipes? 06:50 - The Programmatic Meetup 09:07 - Moving Programmatic In-House 10:34 - The Uber Effect 15:18 - Agency Productivity 24:09 - Industry Projections 26:53 - Last Remarks 30:08 - Podcast Outro

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