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Listen "47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen"
Episode Synopsis
We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile. In the Sensei's Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud. Feel free to check the visual on YouTube as it is available now! Connect with: Gabriel Cohen: LinkedIn | Website Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter
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