ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation"
Episode Synopsis
In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is the updated version from the previous episode. In today's episode, Nish covers a lot of grounds on best practices and tips you need to know in preparation for Google's cookie deprecation. Connect with: Nish Desai: LinkedIn Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | Linkedin | Twitter | Instagram
More episodes of the podcast The Programmatic Digest
187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
17/10/2025
186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
08/10/2025
184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
10/09/2025
183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
28/08/2025
In God we trust