ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak"
Episode Synopsis
In the Sensei's Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources: Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production Media Post Crisis Report Connect with: Stephanie Smith LinkedIn | Website | COURSE Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
More episodes of the podcast The Programmatic Digest
187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
17/10/2025
186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
08/10/2025
184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
10/09/2025
183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
28/08/2025
In God we trust