Here's a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: https://www.heleneparker.com/programmatictrainingsample/   Access the YouTube here: https://youtube.com/live/-agrIW_J5zE    This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.    What To Expect:  - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)  - How to continue learning from me (free and paid training opportunities)    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization  50:09 - 51:55 Digital Marketing Analysis and Decision-Making  56:55 - 58:48 Email Newsletter Audience Engagement Optimization  01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration  Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Honourable mentions:    https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/   https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research   https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/   https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/    https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/   https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/   https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/   https://blavitymedia.com/   https://www.shemedia.com/partner-network   https://www.linkedin.com/in/robertabeeler/  https://beeler.tech/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

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