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Listen "Episode 154: Net Zero Marketing"
Episode Synopsis
Most dentists are spending about 1% of their budget on marketing. Dr. Bruce Baird markets at 8% and what he realized was not only was his market penetration getting better, but his overhead was also going down. That's the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. Today, Dr. Bruce Baird dives into how net zero marketing can help you grow your business and profits.
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