Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor

The Product Marketing Experts
22/07/2020 29 min Episodio 7
Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor

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Episode Synopsis


Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/Join Dan on Sharebird here: https://sharebird.com/profile/dan-lauferQuestions we covered in this episode:How do you add value to PMs and the product team? How do you build a good relationship with Product? How do you partner with them on the product roadmap? How should customer feedback play a role in roadmap development? At what point should PMMs come into the product development process? What if you disagree on the approach to a feature or tool? Where should PMM report into, product or marketing? 

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