Building a brand is so much more than just a logo and a color scheme. Brand is what you stand for and why you do what you do. The passion you have is the driving force in building your brand. Whether you are a business owner or an employee, as a creative anything, you bring a critical piece to the brand that you serve and sell. Most of my colleagues are solopreneurs meaning they run a business of 1.  Their business brand is also their personal brand. They are selling themselves as much as they are selling the service. One cannot be distinctly separated from the other. Most creative fields regardless of business size are like this. Just as your life and career are a journey and an evolution, brand is as well. With each step you take each new layer of growth and experience evolves the brand of your business.
Connected episodes:
19: Deliberate not perfect- Calming the Voice of Perfectionism
14: Year-End Planning
13: Delivering on Expectations
12: Design Presentation- a valuable tool in the design process
5: Efficiency and Profitability
4: Building a Business Through Referrals
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