Especially as a designer, aesthetics are essential every step of the way. How you walk clients through the documents sets the tone and serves as a filter for which they digest the information provided. How you deliver and present your ideas is part of the entire design experience. It is one of the most valuable touchpoints you have with your client. It proves or disproves to your client your knowledge, talent, and dedication to them as your client. Each client wants to feel like they are your top priority and your presentation skills can convey to them how important to you they are.
Other episodes mentioned: Communication of Design, Inspiration and Passion
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