In this episode, Colin Sinclair McDermott speaks with Chris Minn, a prominent figure in the print industry and the founder of Digital Ink. They discuss the evolving landscape of print and marketing, the integration of AI, and the importance of community and mental health within the industry.
Chris shares his journey from being a semi-professional athlete to becoming a marketing leader, emphasizing the need for innovation and authenticity in marketing strategies. The conversation also touches on the significance of building strong networks and the initiatives like Sheet for Brains that aim to address mental health issues in the print sector.
Chris highlights the future of print as exciting, innovative, and inclusive, urging industry professionals to adapt and embrace change.
Takeaways

Chris Minn is a positive disruptor in the print marketing space.
The integration of AI is crucial for the evolution of the print industry.
Building a strong community is essential for the growth of the print sector.
Mental health awareness is a significant issue in the print industry.
Authenticity in marketing content is becoming increasingly important.
The print industry is transitioning from traditional printing to manufacturing.
Networking and collaboration are key to success in the print industry.
AI can empower employees and improve productivity.
The future of print is exciting, innovative, and inclusive.
Sheet for Brains aims to support mental health in the print industry.

 

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