In today's episode, George Bryant, US Marine, author, and marketing consultant, shares his incredible journey from a very difficult upbringing to using his story to build successful businesses. George had a childhood that involved physical, sexual, and emotional abuse that led him to develop some unhealthy coping mechanisms. He decided to take control of his story, share it, and use it to grow both as a persona and an entrepreneur. Listen in as George explains why owning your story is so incredibly powerful and how you can do that. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 –Introducing George and his incredible journey 01:40 – How George went from a very difficult upbringing that included physical, sexual, and emotional abuse to being an incredibly successful and positive person in adulthood 04:30 – How George came to the realization that he needed to change how he was eating to feel better 04:50 – He documented the entire journey and his fight against bulemia on his food blog 05:17 – "My thought was if I could close my back doors, I would have no choice but to succeed." 06:10 – He realized how much power and healing can come from owning your story and sharing it openly so that it doesn't control you anymore 07:06 – The common thread is that he was trying to avoid connection 07:50 – Why George thinks you need to work toward sharing your story over time 08:25 – He knew that, for himself, he had to go to extremes and share his story publicly in order to have the breakthrough he needed 08:40 – He reveleaed his story on the biggest podcast in the world 09:20 – You need to own your story for yourself first and there are 4 stages to progress through 09:35 – The 4 As George has had to go through every time there is a breakthrough 10:20 – Acceptance is where you put a pin in the map. It doesn't mean you have to be okay with what you're going through, it's just accepting where you are in the moment. 11:00 – How George utilizes action and accountability to keep himself on track 11:50 – "You're not alone. These things didn't happen to you, they happened." 12:30 – Why George threw the keynote speech he planned out the window and shared his 60 seconds of truth 13:10 – How his wife challenged him to tell his story to the next man he saw 13:50 – What happened when he told 2 complete strangers his entire story 15:30 – How the feeling of sharing his story became a new addiction at first 16:18 – How awareness has made this a strength 16:34 – How he calls himself out and hold himself accountable 17:10 – Why he has embraced unapologetic authenticity even if that means calling himself out publicly 18:15 – How George's addiction to bulemia was actually an addiction to something that fixed the feeling of the core wound underneath it 18:35 – How shining a light on the dark spots where shame hid made everything easier 19:30 – George wasn't comfortable taking his shirt off even when he had an 8-pack due to his body dysmorphia 20:05 – All of these issues were wrapped up in taking back control he felt was taken from him 21:10 – The work he did set the foundation for him being able to accept that these beliefs and actions weren't serving him 22:00 – In the present moment, it's about course correcting and keeping the ship moving forward 22:50 –He realized he was setting himself up for failure with perfectionism 23:22 – Start with awareness 23:50 – Anger is a secondary emotion and underneath is hurt or fear 24:20 – These feelings are tools your subsconscious has created to keep you safe 24:50 – How George uses the knowledge that he has gained on his journey in his marketing consulting 25:45 – The core of what he does is help people get out of their own way 26:06 – The 3 things that human beings need to change in a specific order 26:28 – He uses his story as a tool to create permission for people to self-identify 28:00 – "Marketing is nothing more than two-way, long-term, value-based relationships" 28:50 – How a previous client doubled revenue by giving permission to the team 30:32 – Marketing is becoming less inhuman 31:00 – How marketing moves in cycles 31:47 – Those who are focusing on two-way relationships are winning and will continue to win 32:20 – We aren't even seeing ads anymore 32:58 – "Relationships beat algorithms" 33:30 – Where people can find George's keynotes 34:30 – George is focusing on teaching for the next part of his journey 3 Key Points When you own your story it will no longer own you. All changes start with awareness. Relationships beat algorithms. Contact/Resources Primed Mind – Elliot's Mindset App George's Website – Civilized Caveman George's Facebook Group – Marketing with George Bryant Credits Podcast Production by Podcastily

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