The Most Essential Element of a Great Testimonial

18/05/2022 4 min
The Most Essential Element of a Great Testimonial

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Episode Synopsis

The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word: pain. Specifically, the client's pain and dysfunction before our intervention. The Price and Value Journey is presented by John Ray and produced by the North [...]