ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Selling to Your Own Wallet"
Episode Synopsis
Selling to Your Own Wallet "They'll never pay that much." If you've had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value [...]
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