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Listen "How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd."
Episode Synopsis
How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don't raise their prices (fear), the role of options in better pricing, the two-stage communication [...]
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