ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Clients Don't Buy Gasoline"
Episode Synopsis
Clients Don't Buy Gasoline Clients don't buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It's the same with professional services: clients buy solutions to their problems, not how we do what we do. The Price and Value Journey is presented by John Ray and [...]
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