Predictably Inaccurate

The Press Room from Deloitte Insights
07/06/2017 16 min
Predictably Inaccurate

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Episode Synopsis

Do our digital breadcrumbs truly portray who we really are? In the mad rush to collect big data, are companies overlooking the fact that not all of what they have might be relevant? John Lucker, Susan Hogan, and Trevor Bischoff share insights on targeted messaging, data integrity, and much more.

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