A billion to one: The crowd gets personal

02/06/2015 15 min
A billion to one: The crowd gets personal

Listen "A billion to one: The crowd gets personal"

Episode Synopsis

The creation of products and services derived from crowd-based insights is the foundation of the "billion-to-one" experience. Taking your characteristics and behavior and contextualizing them with data from many thousands of other individuals allows designers to deliver products and services that are, or at least feel, unique.

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