Brandon Poole spent his career building national restaurant brands at restaurants like Pita Pit, and now he’s using what he’s learned to help businesses do this same with his new venture, BrandGabs. In this episode, Brandon and DJ discuss the value in creating a brand that drives decisions, how to use it to create competitive advantage, and how to foster what Brandon calls “grounded certainty” in your business. Chapters00:46 Introduction03:15 Formative experiences05:24 Building a national brand at Pita Pit07:30 What is grounded certainty?12:01 Grounded certainty in action15:58 Expressing grounded certainty to staff vs guests20:18 How to find grounded certaintySend us a text📲 Connect with D.J.DJ's EmailFollow on LinkedInMore 7shiftsSpotify | Apple Podcasts | Google PodcastsSubscribe to Food Runner, our Monthly Restaurant Newsletter7shifts on YouTubeFollow us on TikTokRead the 7shifts BlogAbout Us7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for more than 50,000 restaurants.

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