Trust-Based Marketing for Dental Memberships from Dan S. Kennedy

28/11/2024 16 min Episodio 40

Listen "Trust-Based Marketing for Dental Memberships from Dan S. Kennedy"

Episode Synopsis

In this episode, I share insights from a book on trust-based marketing strategies for dental practices.
The key points include using trust as the foundation for practice wealth, building familiarity to increase trust, and the importance of sales positioning to establish expertise. Actionable advice is given on turning away patients who don't align with practice values and focusing on building trust through shared experiences and credibility.