In a world that demands innovation but still experiences resistance to change, communications is a critical factor in the successful adoption of emerging technologies across industries. Kathy Beiser, chief communications officer of Eli Lilly & Company, and 2024 recipient of the David Finn Award is joined by Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, VP, editorial director of PRWeek, to explore the evolution of market shaping in an era where personalized news and empowered consumers determine the launch of innovative products in the marketplace.Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons we can learn from the large-scale adoption of AI, how we can craft stories that resonate with both early adopters and the broader market, and how the roles of social media and traditional media are evolving.
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