ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "PR for the Security + Cybersecurity Real: An Interview with Monica Palmer of Concentric"
Episode Synopsis
Security firms need PR, too! And in many ways, this sector needs even more thoughtfulness when promoting to the public, based on the sensitive nature of the industry's clients. We talk with PPR client Monica Palmer of Concentric about her role as Marketing Manager and how PR has helped spread the word about their company. Veteran CBS reporter and anchor Susan Koeppen also stops by to talk about local vs. national and life after TV.
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