ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building a Lifestyle Brand"
Episode Synopsis
This episode starts with a great interview with Pace PR client Stacey Kovalsky, who runs comms for USPA Global Licensing Inc. We've worked together over the years to promote USPAGL through their iconic brand, U.S. Polo Assn. Next up is Jene Luciani, a prolific writer, author and brand ambassador, known as the Bra Expert! We talk about how much the media has changed, what's to come and her best tips for working with publicists.
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