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Listen "What's Up With Influencer Brands? "
Episode Synopsis
Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'following the stats' just doesn't work anymore. Hosted on Acast. See acast.com/privacy for more information.
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