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Listen "What Is UGC?"
Episode Synopsis
Following on from last week's episode where Katie discussed the possibility of 'the death of the influencer', this week she talks through what she thinks is going to be the next big thing; UGC content creators. She covers what they are, how they work, how you would build them into your strategy from a brand perspective, and why this could be an attractive path to investigate for both established, and budding, influencers alike. Hosted on Acast. See acast.com/privacy for more information.
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