#ThePPCPodcast is brought to you by Sliced Digital. Sliced Digital is made up of two PPC specialists; one of us working in-house, the other working agency-side, and both of us working as freelancers on the side. By day we help businesses target their audience and grow their online traffic, and by night we talk and write about paid advertising. So, if you're interested in the channel (formerly known as) Google AdWords, Bing Ads, paid social media, machine learning or anything and everything PPC, give us a listen!