In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​


0:00 - Introduction

1:00 - Small talk: gifts in Japan and China

4:22 - Assembling a killer PPC team

9:02 - Navigating conflicting objectives in PPC

11:35 - Steps to get your team aligned

14:00 - Mastering brand analytics and search query performance

18:00 - real-world success stories

24:00 - Future trends in PPC game

34:00 - Role of technology in scaling efforts

36:00 - Documenting processes for team efficiency

40:00 - Strategies for team collaboration

42:00 - Benefits of SOP documentation

50:00 - Closing thoughts 



🦡 Resources & Links


🦡 GET AD BADGER ➡️


What Should You Do First When Amazon PPC Sales Drop?



How To Achieve Low ACOS With Negative Keywords? 



How Do Technical And Creative Strategies Work Together In Amazon PPC?



How Can Product Images On Amazon Boost Conversion Rates?



What Makes An Amazon PPC Manager Successful?



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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

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