In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​


00:00 - Conversion Rate Importance

03:09 - Small Brand Hurdles

05:01- Price Testing Effects

07:27 - Shopify vs. Amazon

10:00 - Competitive Analysis

13:16 - Leveraging Reviews

15:30 - Conversion Strategies

18:33 - Avoiding Price Wars

22:34 - PPC and Organic Growth

31:22 - Traffic and Final Tips



🦡 Resources & Links

🦡 GET AD BADGER ➡️

How To Align Team Goals Using Amazon PPC Data Tools?



What Should You Do First When Amazon PPC Sales Drop?



How To Achieve Low ACOS With Negative Keywords?  



How Do Technical And Creative Strategies Work Together In Amazon PPC?



How Can Product Images On Amazon Boost Conversion Rates?



📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes


-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:  Andy Craig
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno 

Ver todos los episodios