You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss.
We’ll see you in The PPC Den!
🦡 Highlights ​​

0:00 Meet Alfredo Roselli, Campaign Manager
4:00 Theme intro: Why care about campaign structure?
6:21 What does bad campaign structure look like in Amazon?
11:57 How do I fix poor campaign structure?
16:36 What’s the expected result of fixing campaign structure?
19:32 How to pace with campaign restructure?
24:37 No further advice. Just do it!

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🦡 Resources & Links

Campaign Naming Systems for Amazon Advertising (2019)
How Do I Create Data-Driven Product Pages on Amazon? (Podcast)
How Do I Create Data-Driven & Well-Optimized Amazon Product Pages? (Blog)
The 6 Layers of Campaign Structure Complexity on Amazon PPC
How Keyword Dumping Ruins Your Amazon PPC Campaigns
The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog)

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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