Jeff Cayley is the walking spirit of adventure. He’s an entrepreneur, a mountain bike legend, and a passionate explorer of our natural world. He’s also someone I plan to do an adventure race with someday!In this episode, we dive into Jeff’s journey from adventurous kid to inspiring entrepreneur. We cover his love for extreme sports, adventure racing, and innovative business ventures in the outdoor apparel industry.Jeff and his team at KETL Mountain Apparel have come up with one of the most exciting marketing strategies I’ve seen – treasure hunting! He explains the origin and current status of some epic treasure hunts they’ve launched through KETL. He also shares some of the real challenges in growing an apparel business like KETL.I appreciate Jeff for what he’s creating in the world. He’s a beautiful reminder of what we’re capable of when we honor who we are and what we really love.

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