A little about me and why I believe that everything in business is about feelings. An Individuals experience is all about feelings and creating moments that will be remembered for a lifetime. Focus on feelings in business- how your customers feel about your company and how your team members feel about working for you and the organization- Everything else will flow as a result of putting Experience first! More and more science is proving the power of feelings and its impact on human beings and their decision making. "There is a mismatch between what science knows and and business does"- Dan