From micro to macro-influencers, consumers demand trust

The Power of Digital Policy
11/02/2021 32 min Temporada 2 Episodio 3
From micro to macro-influencers, consumers demand trust

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Episode Synopsis

Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!

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