Hello Innovators! I am Dustin Miller the PolyInnovator. Today we are talking with Jeff Mendelson the founder of Effectivo.Social, a full service digital marketing agency, and is host of the ONE BIG TIP PODCAST!Jeff is based in Miami, FL, but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works, and what doesn't, in the the digital marketing space!Please note that #Zoom was acting up a lot during the recording, and despite strong editing to make it sound good; There is these weird points where the audio dips, please be patient with those as it is a really good episode!Stay tuned!Links:https://www.youtube.com/channel/UC3MDm42O-S92YTe5EaKiwuQhttps://app.matchmaker.fm/profiles/guests/6bd615b4-ef7a-40cd-a43a-0f569ecdc08chttps://jeffmendelson.com/onebigtip/https://podcasts.apple.com/us/podcast/jeff-mendelsons-one-big-tip-podcast/id1490709667https://www.facebook.com/jeff.mendelson.dmhttps://www.linkedin.com/in/jeffmendelson/https://www.linkedin.com/company/jeffmendelson/My site:https://polyinnovator.space/Timestamps:0:00 Intro1:20 His Story3:00 "Don't Promote me for anything" #Grimreaper4:00 - 500 [MC] Building Someone else's dream7:00 Crash.co and Looking for a job8:00 Becoming a realtor10:30 Keeping up with Changes12:00 Finding the right people13:30 What is a VA? #virtualassistant16:00 Effectivo.social19:30 You need to be doing everything #omnichannel21:30 Owning your data24:00 Know your client27:00 Contextual Targeting28:00 Cost benefit of paid ads31:00 Tools we like to usehttps://www.teamwork.com/notion.so"Make sure you have the process set up!"33:30 "The Jeff Effectivo Social Way..."35:00 It comes down to people you hire37:00 - 39:00 Providing Value, and Understanding Yourself and Your Brand38:45 - 40:00 "One of the hardest things of my entire career..."43:00 What is Jeff's favorite part of content marketing?45:00 Knowing what you should say no to46:30 Creator in Chief48:00 You're wearing all hats (....like a polymath! ;) )50:00 - 52:00 Cognizant of people's lives considering various timezones53:00 Companies are going to be more open to online freelancers and online companies55:00 Large increase in productivity57:30 Matchmaker.fm58:30 Batching vs Launching as we go01:00:15 Trees of Knowledge01:02:00 Abhishek Lahoti https://onesimplequestion.co/01:06:00 What have I learned by...01:06:50 Content Repurposing01:09:00 PolyInnovator's Strategy01:13:00 Analytics, shortlinks, and Macro View01:14:00 Outro and Call to Action

Ver todos los episodios