Episode Synopsis "Your Content Don't Rock n' Roll"

As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

Listen "Your Content Don't Rock n' Roll"

More episodes of the podcast The Point: In Your Ear

• 25 Brain Lubricants to Generate Ideas
• The Online Marketing Pop Quiz
• Your Content Don't Rock n' Roll
• Social Media-Worthless as the Telephone?
• Your Website is a Mousetrap
• Why You Shouldn't Do Content Marketing