Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"

01/06/2024 51 min Temporada 2024 Episodio 56

Listen "Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC""

Episode Synopsis

Alex Duff talks about how Brentford football club used data and analytics to improve and retain its spot in the English Premier League. His book, "Smart Money: The Fall and Rise of Brentford" is a fascinating account of how the club instilled new values and respected number crunching to make key decisions on deciding plays on the field and in the transfer market.

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