00:00 – Cold, Warm, and Hot Leads 101 Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.“Long-form content like podcasting is perfect for big mindset shifts.”03:20 – Can You Really Pause and Still Grow? Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.05:10 – The 4 Essential FoundationsKnow your target audienceCraft a clear messageDefine your podcast’s goalHave a next-step destination (CTA)“No strategy will work if you're unclear about who you’re talking to.”08:50 – Real Client Example: Wrong Audience, Wrong Results A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.“Get your data. Don’t assume.”10:30 – Everyone is Not Your Audience Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.13:20 – Clarify Your Podcast’s Goal Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.“If your goal is awareness, don’t rush the sale.”15:40 – Call to Action Matters Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.17:45 – Evergreen Content + Repurposing = Lead Machine How repurposed content from past episodes continues to generate leads for clients—even without new episodes.19:22 – Why It Still Works: Clarity + Consistency The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.21:00 – Kai’s Invitation + Closing Plans for a Facebook group for holistic wellness practitioners. Email [email protected] with subject “I want to join” if interested.

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