In today's episode, host Regan Figg discusses overcoming societal conditioning and cultural beliefs that often make women, particularly mothers, feel guilty about prioritising themselves and their businesses. Regan explores the difference between genuine guilt and discomfort, explains how the strategy of thinking like a middle-aged white man can help break free from limiting beliefs, and emphasises the importance of aligning business growth with personal pleasure. She also invites listeners to join her in-person immersion event, 'Make it a Masterpiece,' designed to reset energy, reconnect with true desires, and step into a higher level of business and personal fulfilment.(00:00) Welcome to the Show(00:49) Overcoming Resistance to Investing in Yourself(02:18) The Middle-Aged White Man Strategy(05:10) Societal Beliefs and Conditioning(12:39) Differentiating Guilt from Discomfort(19:22) The Importance of Prioritising Yourself(22:52) Join the In-Person ImmersionResources / Links Mentioned:Make It a Masterpiece – In-Person Immersion Join me for a 1- or 2-day in-person experience (Sept 5–6, South Coast NSW) to reset your energy, reconnect to your vision, and reignite your creative fire. Reserve your seat here.Subscribe & Review: Enjoyed today’s episode? Make sure to follow, subscribe, and leave a review! It helps more Pleasurepreneurs find their way here.Support the show

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