Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports

The Playbook Podcast Powered by Talisman
09/12/2025 39 min Episodio 7
Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports

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Episode Synopsis


In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.

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