In today’s episode, I sit down with Josh Luber, the co-founder of StockX and Fanatics Collectibles, to talk about what it really means to build a third act after creating two major successes. Josh shares how financial freedom and a grounded home life have shifted his relationship to pressure and how Ghostwrite, his latest venture in collectible toys, reflects a more personal vision. We talk about creating culture through scarcity, the evolution of the “hype economy,” and the strange power of nostalgia in shaping billion-dollar ideas. Josh also opens up about doing it solo this time, and why control—not capital—is what really fuels him now.

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