In today’s episode, I sit down with Gregg Majewski, the former CEO of Jimmy John’s and current founder of Craveworthy Brands, along with hospitality icon Jon Taffer. We talk about what it really takes to build and scale restaurant concepts with staying power—everything from team culture and real estate strategy to celebrity partnerships that actually work. Jon explains why he chose Craveworthy for his new concept, Taffer’s Tavern, and how trust and hands-on involvement shaped the deal. Gregg shares the structure that allows him to run 19 brands at once, and how shared models, smart pivots, and the right people make all the difference.

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