Listen "Flood Your Problems with Ideas"
Episode Synopsis
In today’s episode, I share a framework that transforms even the most overwhelming challenges into opportunities for innovation. Using the IDEA method—Identify, Detach, Expand, Apply—I explain how to replace paralysis with progress by flooding problems with an abundance of ideas. This approach removes the scarcity mindset, shortens the distance between problem and solution, and creates space for breakthroughs. From Netflix’s pivot to streaming, to Dyson’s thousands of prototypes, to Disney’s boundless imagination, history shows that volume breeds quality. By focusing on possibilities instead of limitations, you can shift from absorbing stress to releasing vision, turning setbacks into setups and the impossible into the inevitable.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.