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Listen "Utilizing Augmented Reality As A Tool For Creative Placemaking with Ben Switzer – Ep. 61"
Episode Synopsis
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Utilizing Augmented Reality as a Tool for Creative Placemaking with Ben Switzer – Ep. 61About the GuestCan’t wait to share this next conversation with all of you. Today on the show I have Ben Switzer, Co-Founder and CGO of EXAR Studios. After working in sales consulting in the medical field, Ben created the first flexible cognitive enhancement program in Canada. His city-wide engagement toward innovation in mental health led to his coordination of multi-disciplinary teams to develop gamified neurotechnology. His experience with AR and the solutions it can provide propelled him to become Co-Founder and Chief Growth Officer of EXAR Studios. In this episode, we learn about the role of Augmented Reality (AR) in placemaking specifically, the science behind AR, special uses in which EXAR studios has provided a solution during this time of social distancing and limited travel, and the future of AR at least as it relates to the travel and tourist industry. There is tons of great information in this episode and I greatly appreciated Ben for taking the time out of her very busy schedule to discuss this topic of Utilizing AR As A Tool For Creative Placemaking with me. As always, if you have enjoyed the show, please subscribe to the show and share with your friends in the industry. There will be more exciting conversations on the shows to come. So without further ado, let’s start the show!
Show Notes
Matt (00:00):Hey, welcome to show Ben.Ben (00:02):Really glad to be here.Matt (00:04):Glad to have you on here. This is this is a topic that I'm pretty interested in and to be honest, I wish I knew more about, so this is great to have you on the show just to begin with let's, let's go over kind of your background, Ben, and then we'll transition to where you're at EXAR and, and go from there.Ben (00:25):Sounds great. Yeah, I have a, a bit of an interesting backstory. It's one of those cases where I became an entrepreneur because I had problems in my life that I had to address and there weren't really existing solutions for my particular problem. And my interest began actually in mental health. I had a brain injury and as a young person in my twenties, I was diagnosed with PTs D and I really struggled throughout my teens as well. and, you know, I, I'm kind of at that like perfect millennial age where you know, I remember I experienced depression in high school, but I had never heard the word depression at that point. Sure. So, at that time, I didn't have any frame of reference for the sensations and feelings that were happening to me at that time. And things had kind of changed a little bit, which I'm really glad about in terms of stigma and the conversation opening up mm-hmm .Ben (01:26):So I became very interested in psychology and neuroscience as I was having these problems and interfacing with the medical system and going through psychiatric and all that stuff, wasn't really working for me to the same extent. And so I had to make some adjustments. So I actually started, excuse me, one sec, no problem. In the, in the neuro rehabilitation space. And I was looking at different technologies that people were using to enhance their brain function or to deal with stroke or other neurodegenerative diseases. So I was looking at everything from, you know, and I was shocking my brain with electricity. I was meditating for long periods, taking all kinds of supplements, and I put this all together in a program and applied it to my own life and my own problem. And I was able to have success and restore my function so I could be healthy.Ben (02:26):I wow. And, and it was, that was kind of what sparked the entrepreneurial journey. And I,
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Utilizing Augmented Reality as a Tool for Creative Placemaking with Ben Switzer – Ep. 61About the GuestCan’t wait to share this next conversation with all of you. Today on the show I have Ben Switzer, Co-Founder and CGO of EXAR Studios. After working in sales consulting in the medical field, Ben created the first flexible cognitive enhancement program in Canada. His city-wide engagement toward innovation in mental health led to his coordination of multi-disciplinary teams to develop gamified neurotechnology. His experience with AR and the solutions it can provide propelled him to become Co-Founder and Chief Growth Officer of EXAR Studios. In this episode, we learn about the role of Augmented Reality (AR) in placemaking specifically, the science behind AR, special uses in which EXAR studios has provided a solution during this time of social distancing and limited travel, and the future of AR at least as it relates to the travel and tourist industry. There is tons of great information in this episode and I greatly appreciated Ben for taking the time out of her very busy schedule to discuss this topic of Utilizing AR As A Tool For Creative Placemaking with me. As always, if you have enjoyed the show, please subscribe to the show and share with your friends in the industry. There will be more exciting conversations on the shows to come. So without further ado, let’s start the show!
Show Notes
Matt (00:00):Hey, welcome to show Ben.Ben (00:02):Really glad to be here.Matt (00:04):Glad to have you on here. This is this is a topic that I'm pretty interested in and to be honest, I wish I knew more about, so this is great to have you on the show just to begin with let's, let's go over kind of your background, Ben, and then we'll transition to where you're at EXAR and, and go from there.Ben (00:25):Sounds great. Yeah, I have a, a bit of an interesting backstory. It's one of those cases where I became an entrepreneur because I had problems in my life that I had to address and there weren't really existing solutions for my particular problem. And my interest began actually in mental health. I had a brain injury and as a young person in my twenties, I was diagnosed with PTs D and I really struggled throughout my teens as well. and, you know, I, I'm kind of at that like perfect millennial age where you know, I remember I experienced depression in high school, but I had never heard the word depression at that point. Sure. So, at that time, I didn't have any frame of reference for the sensations and feelings that were happening to me at that time. And things had kind of changed a little bit, which I'm really glad about in terms of stigma and the conversation opening up mm-hmm .Ben (01:26):So I became very interested in psychology and neuroscience as I was having these problems and interfacing with the medical system and going through psychiatric and all that stuff, wasn't really working for me to the same extent. And so I had to make some adjustments. So I actually started, excuse me, one sec, no problem. In the, in the neuro rehabilitation space. And I was looking at different technologies that people were using to enhance their brain function or to deal with stroke or other neurodegenerative diseases. So I was looking at everything from, you know, and I was shocking my brain with electricity. I was meditating for long periods, taking all kinds of supplements, and I put this all together in a program and applied it to my own life and my own problem. And I was able to have success and restore my function so I could be healthy.Ben (02:26):I wow. And, and it was, that was kind of what sparked the entrepreneurial journey. And I,
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